![]() ![]() You may need to advertise to acquire supply on both sides of the market which can get really capital intensive really fast. Your challenge is to delicately balance having the right about of supply on both sides of the market. If there were 1,000 customers that all needed a ride at the same time, but only 10 drivers available, the riders would get frustrated and leave the platform. For example, if Uber had 1,000 drivers and only 10 customers that needed a ride, the drivers would get frustrated and leave the platform. The biggest challenge when started a two sided marketplace is to balance both sides of the market. What are the challenges of a two sided platform business model?īuilding a two sided marketplace / platform business is probably the most difficult type of business to get started, but it often can have some of the most upside potential if you are successful. ![]()
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